4Q2024 Hospitality Group and Business Performance Index demonstrates strong performance across all sectors, with events showing significant improvement over 3Q2024
AUSTIN, Texas— Feb. 12, 2025 — Cendyn, a global integrated hotel technology and services company, and Amadeus, a leading travel intelligence and technology provider for the travel industry, today released metrics from the companies’ Hospitality Group and Business Performance Index (the “Index”). The 4Q2024 Index shows an overall health metric of 108.2 percent year-over-year (YOY), showing the highest overall index rating in four quarters. Top overall health index markets include:
- Tampa – 121.4 percent
- Houston – 120.6 percent
- Miami – 116.8 percent
- New York City – 112.0 percent
- Chicago – 111.6 percent
- Phoenix – 110.4 percent
- Detroit – 109.8 percent
- St. Louis – 109.6 percent
- San Diego – 109.6 percent
- New Orleans – 108.3 percent
In addition, the top growth markets specific to Group performance were Houston (124.0 percent), Tampa (119.8), New Orleans (114.1 percent), Chicago (114.0 percent), and Detroit (113.8 percent).
The Index combines event data from Knowland by Cendyn with hotel booking data from Amadeus’ Demand360® business intelligence solution to provide aggregate views of the key drivers of hotel performance. The aggregated index reflects performance or “health” for all segments – Group, Corporate Negotiated, Global Distribution System (GDS), and Events. It offers filters for event market segments and booking industries, empowering hoteliers, destination marketing organizations, and convention and visitor bureaus to adapt strategies effectively.
Key insights from the Index are as follows:
- Overall health index reaches highest level in four quarters. The aggregated Index reflects performance for all segments – Group, Corporate Negotiated, GDS, and Events – and shows Q4 2024 achieved 108.2 percent compared to 2023. This is the highest overall index rating in four quarters, and the third consecutive quarter over 100 percent.
- Strong group performance. The Group Index was at 101.0 percent due to a 0.7 percent decrease in room nights and a 1.7 percent increase in average daily rate (ADR) with nine consecutive quarters of growth.
- Indirect channels lead growth again. Overall, GDS grew again this quarter with 112.3 percent due to a 9.8 percent increase in room nights and a 2.3 percent increase in ADR.
- Negotiated performance showed steady growth. The Negotiated Index score was 104.2 percent due to a 0.6 percent decrease in room nights and a 4.8 percent increase in ADR.
- Events delivered in Q4. Events were the highest segment with significant improvement over the last quarter. Volume was 115.2 percent of the same period last year.
- Meetings continue to provide growth opportunities. Hotels of all sizes in Q4 experienced growth due to the meetings and events industry. The average attendee size held steady at 127 guests. The average space used was consistent with Q3 moving slightly from 3,766 to 3,410 sq. ft.
Go here to download the full report.
By using industry-leading data from Knowland by Cendyn and Amadeus’ Demand360® along with the industry-leading sales & catering solution, Amadeus’ Delphi®, hoteliers can develop precise, data-driven strategies to boost group sales and efficiently manage the entire process from lead to event execution.
ABOUT THE HOSPITALITY GROUP & BUSINESS PERFORMANCE INDEX METHODOLOGY
The Hospitality Group & Business Performance Index uses a multi-factor weighting system that balances metrics such as group, corporate transient, and GDS room nights with average daily rate (ADR) performance. Each factor is averaged to provide a final index score, ensuring a more accurate overall performance assessment.
ABOUT CENDYN
Cendyn is a global hospitality cloud-based technology company that enables hotels to drive revenue, maximize profitability, and create deeper connections with guests through its integrated solutions. Serving hoteliers for nearly 30 years, Cendyn drives commercial success for hotels through its Find, Book, Grow promise: find the right guests; drive them to book direct, and grow loyalty and revenue across the spectrum of digital guest interactions.
Cendyn has over 35,000 customers worldwide in more than 150 countries. The company supports its growing customer base from locations across the globe, including the United States, France, the United Kingdom, Singapore, Bangkok, and India. To find out more, visit cendyn.com
