Hospitality Market Trends

How to Generate Hotel Sales Leads by Taking Advantage of Current Market Trends

Market trends are crucial in helping hospitality leaders identify new hotel sales leads. Hotel sales teams can develop effective short-term and long-term lead-generation strategies by gathering and analyzing information about consumer buying habits, …

Meeting Planners: What to Expect for 2024

Meeting and Event Planners Knowland released our annual Meeting Planner Survey in conjunction with ConferenceDirect. The report revealed key insights and challenges facing meeting planners today. If you are a hotel owner, manager, or sales leader, …

Product Update: Introducing Sub-Market Targeting

Account-Based Selling at the Local Market Level In 2024 and beyond, trends at the neighborhood level present a competitive advantage for sales teams. With a localized market view, hospitality sales teams can identify top accounts booking in their …

Change is Inevitable; Growth is Optional

By Jeff Bzdawka, CEO | Knowland As our teams traveled to industry shows and visited customers throughout the year, many conversations expressed frustration about the ongoing need to bring together key data sources and numerous technology systems. …

The Rise of the New Meeting Planner

It’s a new world. From business to our personal lives, it seems everything has been upended. But with great upheaval comes great change, which means evolving strategies to capture direct group business. With this change comes new target …

Tradeshow Takeaways: From Las Vegas to Toronto

This week was a busy one for the hospitality industry, with two major events taking place. The AHLA launched its inaugural event The Hospitality Show (THS) kicking off the week in Las Vegas while the HSMAI Revenue Optimization Conference (ROC) had …

Will the Commercial Real Estate Bust Be a Boon for Hoteliers?

Are trends in commercial real estate an opportunity or a threat to the hospitality industry? Learn about the potential impact of the commercial real estate bust in this contributed piece by Jeff Bzdawka, CEO of Knowland. Originally featured on Hotel …

When Well-Intended Technology Leads to Broken Experiences

The following article by Jeff Bzdawka, CEO at Knowland, was featured on Hotel Management in April 2023. The latest hype is about artificial intelligence and how it will impact our lives, specifically in the hospitality industry. It is a bit …

Breaking Down the Hottest Meeting and Event Trends in 2023

In 2023, we’re no longer wondering if meetings are back–or when they’re coming back. Still, there are undeniable changes impacting hotel sales teams in challenging ways. To learn how sales teams can spice up their solicitation efforts with event …

Why Hospitality Won’t be Seeing ChatGPT in Applications…Yet

The following article by Rob Landon, VP of Engineering at Knowland, was featured on Hospitality Net in March 2023. The technology industry has been buzzing since ChatGPT broke onto the scene in late 2022. As so many of us have done, I gave it …

Impacts of Meetings Industry Trends on Gaming Destination Events and Casinos

As 2023 continues to set in, meeting industry trends are becoming more apparent in the destination events industry. Meeting planners are choosing destinations for different reasons than they did before the pandemic, and the impact is …

U.S. Meetings and Events Volume Shows Double Digit Growth for Fourth Consecutive Month According to Knowland

Press Release: May group data shows a 28.4 percent monthly increase in meetings and number of attendees have reached 2019 levels ARLINGTON, Va. — June 9, 2021— Knowland, the leader in AI-powered meetings and events data for hotels, convention and …