Hotel Group Sales

Automated Prospecting: The Future of Hospitality Lead Generation

In the fast-paced world of hospitality sales, efficiency and accuracy are crucial. That’s where automated prospecting comes in. By leveraging technology, hotels can streamline prospecting efforts, save time, improve lead quality, and scale …

Best Practices for Ski Resorts During Shoulder Season

Ski resorts are likely familiar with the ebb and flow of business throughout the year. The bustling peak season fills your rooms and restaurants, but crowds disperse during shoulder season. However, that doesn’t mean that all business has to …

How Small Hotels Can Increase Group Business Revenue

Small hotel properties offer exceptional benefits for group events. However, they also present some unique challenges. Explore how boutique hotels can leverage current trends to generate more sales leads from event planners in the US. Five Key Ways …

How to Attract Meetings and Events to Your Golf Resort

Even for non-golfers, there’s so much to enjoy about spending time at a golf resort. From meticulously maintained landscaping to access to some of the best spas, restaurants, and amenities, there’s a reason why golf resorts remain a top choice for …

6 Ways Sales Teams Can Increase Hotel Revenue in 2024

The hospitality industry has all but normalized with conferences, meetings, and private events returning to hotel properties. What hasn’t normalized for many hotels is the size of the sales team. It’s well known that hotel sales teams were reduced in …

Mastering Hotel Group Sales: Strategies to Win the Game

Meeting your hotel’s sales goals is about so much more than individual sales quotas and collecting bonuses. Whether you are a hotel sales manager or operator, booking well-suited groups requires both inbound RFP responses and proactive selling. …

Think Like a Revenue Manager: 5 Tips to Increase Your Hotel’s Group Business Profitability

Whether it’s early in the year or you’re staring down your year-end goals, every hotel sales director is constantly working to stay on pace or beat goals from last year. That alone can be a challenge, especially during slower times of the year or …

The Data-Driven Hotel Sales Team

In the hotel industry, data analytics is a trending topic – and for good reason! A data-driven strategy keeps hotels agile when it comes to revenue management, marketing, guest relations, and specifically, sales. Smaller teams, a shifting …

5 Ways Hotel Management Can Empower Selling Performance

Are you a hotel owner or asset manager looking for ways to maximize the value of your investments? Your property sales team is crucial for any hotel in generating revenue and driving business forward. Meanwhile, we know the hotel industry is …

From Struggles to Success: How to Overcome Sales Challenges When Selling Hotel Meeting Space

Selling hotel meeting space can be challenging, especially in today’s competitive business environment. From short-staffing to changing customer expectations, sales professionals face various obstacles when soliciting business for their …

Time Is Money

The following article was featured on Hotel Business in March 2023. The time to get back to selling is here. That means sellers should be focused on prospecting rather than being dragged into operations needs or busy work. But how is this …

4 Steps to Quick-Start Hotel Sales Success In 2023

[Updated] The disruption the hospitality industry experienced through the pandemic was dramatic. Decimated revenues, furloughs and layoffs, and the level of uncertainty took their toll on sales teams. However, a surge in post-COVID demand brought the …