Hotel Trends

The 2026 World Cup won’t deliver demand the way hotels expected. Here’s how to respond.

World Cup demand is arriving later, behaving differently, and rewarding hotels that adapt in real time rather than rely on traditional forecasts. For years, the 2026 FIFA World Cup has been positioned as a guaranteed demand surge for …

How to Generate Hotel Sales Leads by Taking Advantage of Current Market Trends

Market trends are crucial in helping hospitality leaders identify new hotel sales leads. Hotel sales teams can develop effective short-term and long-term lead-generation strategies by gathering and analyzing information about consumer buying habits, …

APAC meetings industry trends: Regional update for Q3 2025

While Corporate bookings are still leading, new industries like Technology, Sports Entertainment, and Direct Selling are gaining serious ground. This Q3 report is built for hotel sales, revenue, and commercial teams who want to stay ahead of the …

Analyzing Resilient Growth in APAC’s MICE Market [Q3 2024]

As the Asia-Pacific (APAC) region continues to cement its status as a powerhouse in the Meetings, Incentives, Conferences, and Exhibitions (MICE) market, Q3 2024 brought challenges and opportunities for hoteliers. The data reveals a resilient growth …

Attribute-Based Pricing: Hotels Navigate Service Unbundling Trends

A significant transformation is underway in the hospitality industry, with the trend towards unbundling services gaining momentum. In essence, unbundling refers to offering services and amenities separately rather than as part of an all-inclusive …

The Power of Sports Tourism Events for Hotels

The rise of sports tourism has ushered in a new era for the hospitality industry, offering hotels a lucrative opportunity to diversify their bookings and cater to a vibrant segment of travelers. Sports tourism in the United States generated $9.7 …

APAC: Emerging Powerhouse for MICE Business Growth [Q2 2024 Regional Update]

The Asia Pacific (APAC) region is rapidly emerging as a dominant force in the Meetings, Incentives, Conferences, and Exhibitions (MICE) business. As this sector continues to grow, there are both boundless opportunities and notable challenges for …

Navigating 2025’s Hotel Budgeting Season with Confidence

Budgeting is an integral part of any business, and the hotel industry is no exception. Understanding the market, your hotel’s performance, and industry trends is essential. Hotel budget season can be stressful, but you can navigate it efficiently …

Insider’s Guide to the 5 Hottest Event Trends of 2024

We’ve come a long way in the past few years with a reboot of live events. Meeting planners are hopeful for more meetings in 2024, with smaller groups of 200 or fewer attendees being the current trend. A new survey by Knowland and ConferenceDirect …

Product Update: Introducing Sub-Market Targeting

Account-Based Selling at the Local Market Level In 2024 and beyond, trends at the neighborhood level present a competitive advantage for sales teams. With a localized market view, hospitality sales teams can identify top accounts booking in their …

Change is Inevitable; Growth is Optional

By Jeff Bzdawka, CEO | Knowland As our teams traveled to industry shows and visited customers throughout the year, many conversations expressed frustration about the ongoing need to bring together key data sources and numerous technology systems. …

The Data-Driven Hotel Sales Team

In the hotel industry, data analytics is a trending topic – and for good reason! A data-driven strategy keeps hotels agile when it comes to revenue management, marketing, guest relations, and specifically, sales. Smaller teams, a shifting …