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Hotels use an exponentially increasing volume and an assortment of data to help predict the future and answer questions such as “Who’s coming and when?” “Are those the right people or groups? If not, how do they find the right people or groups?” …

Jeff Bzdawka joined hotel and meetings market intelligence data platform Knowland as CEO in June 2021, following a combined 20 years at Hyatt.

The disruption the hospitality industry has experienced over the past two years has been dramatic, to say the least. Decimated revenues, furloughs and layoffs and a level of uncertainty not seen since the Great Recession has taken its toll on sales …

Recently in a conversation with sales leaders from some of the largest hotel management and ownership groups in the country, an interesting trend asserted itself into the conversation. Sales leaders are being asked to justify the need for a sales …

According to Knowland’s updated U.S. Meetings Recovery Forecast (MRF), which provides the hospitality industry with predictive insights into event recovery over the next three years, the forecast remains unchanged from its initial release in …

As the new year begins, industry experts are increasingly hopeful about the state of hospitality. After almost two years of an unprecedented downturn and despite ongoing effects of the pandemic—including the emergence of new COVID-19 variants and …

There has been a tendency to focus on the negative over the past nearly two years, and rightly so. We’ve watched the trends, hoping our industry would bounce back more quickly than it has. As with many industries, we continue to hold our breath as we …

Knowland has released a U.S. Meetings Recovery Forecast (MRF) to provide the hospitality industry with predictive insights into event recovery over the next three years. The company will update the model quarterly and the data will be available for …

Knowland, a provider of data-as-a-service insights on meetings and events for hospitality, released a U.S. Meetings Recovery Forecast (MRF) to provide the hospitality industry with predictive insights into event recovery over the next three years. …

Our industry is a resilient one. We have managed to bounce back from a multitude of financial and health-related catastrophes over the past century. However, the latest crisis brought a huge push forward in the adoption of new (or new to the hotel …