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Change is Inevitable, Growth is Optional

I was asked by my team to provide insights from the road, what I’ve seen, and what trends and challenges are looming on the horizon. I joked that I needed to dust off my crystal ball, but in reality, the only prediction I feel comfortable making is …
Read moreChange is Inevitable, Growth is Optional

Knowland releases certification program to increase ROI

Knowland releases the Knowland Certification Program, which includes three certification credentials to help hotel sales professionals level improve their skill sets, elevate their professional profile and demonstrate proficiency with management. …
Read moreKnowland releases certification program to increase ROI

Meetings Industry Forecast 2024

Event planner expectations are running high — as are projected costs.
Read moreMeetings Industry Forecast 2024

The Data-Driven CVB: Modern Destination Marketing

In today’s rapidly evolving business travel landscape, convention and visitor bureaus (CVBs) and destination marketing organizations (DMOs) remain allies to the hospitality industry in their respective cities. While leisure travelers have their …
Read moreThe Data-Driven CVB: Modern Destination Marketing

Generative AI and Sensitive Hotel Data

With the contracts, regulations, and expectations involved when handling sensitive data, there are some things to keep in mind when implementing a generative AI tool.
Read moreGenerative AI and Sensitive Hotel Data

Knowland: Nashville Reports Strong Meetings and Events Growth

ARLINGTON, Virginia—Knowland reported Nashville experienced strong growth for meetings and events since last year at 31.5 percent. Las Vegas came in second with 20.3 percent year-over-year growth. Overall, U.S. industry growth of meetings and events …
Read moreKnowland: Nashville Reports Strong Meetings and Events Growth

It is time to leverage software certification in hospitality

Although the past several years have shown us the resiliency of our industry, staffing issues continue, particularly from the sales perspective. It has become evident that hiring and, more importantly, holding onto good sales personnel is difficult …
Read moreIt is time to leverage software certification in hospitality

Knowland: Nashville hits 31.5% M&E growth in October

Nashville experienced strong growth for meetings and events since last year at 31.5%, according to Knowland’s sales intelligence platform. Las Vegas came in second seeing 20.3% year-over-year growth. Overall, U.S. industry growth of meetings and …
Read moreKnowland: Nashville hits 31.5% M&E growth in October

How meeting planners are coping with higher costs

Leisure travel buoyed hotels in the immediate wake of the COVID-19 pandemic, but meetings and conventions now are bringing up the rear. In-person events have gained a newfound appeal as a result of Zoom fatigue and the sense of isolation from working …
Read moreHow meeting planners are coping with higher costs

Increase in Group Rates Drives Hotel Recovery

A new report points to the recovery of 13 of the top 25 U.S. markets for hotel group business compared to 2019.
Read moreIncrease in Group Rates Drives Hotel Recovery

Is this the New Normal?

It’s hard to say if the industry will ever shift away from comparing current or past year performance to 2019 –those seemingly easy, carefree pre-pandemic days. However, across the U.S., in almost all markets and all hotel types, there is …
Read moreIs this the New Normal?

Knowland Adds Account Alerts to Core Platform

ARLINGTON, Virginia—Knowland announced Account Alerts, which is an enhancement to its core platform. The delivery of automated email alerts once a day helps sales teams save time, stay informed, and react early to revenue opportunities. Consolidated …
Read moreKnowland Adds Account Alerts to Core Platform
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