meeting planners

Third-Party Meeting Planners: A Win-Win Collaboration for Hotels

Third-party meeting planners are some of the most organized people you’ll meet. They manage many details about not just one group event but, typically, several at once. They’re busy, to say the least, and they make decisions on a timeline. If your …

5 Essential Tips When Selling to Meeting Planners

Do you find yourself having the same stale conversations when selling to meeting planners? Do you struggle to secure hotel group sales and leave conversations with planners feeling defeated or confused? If so, consider a new approach when selling to …

Meeting Planners: What to Expect for 2024

Meeting and Event Planners Knowland released our annual Meeting Planner Survey in conjunction with ConferenceDirect. The report revealed key insights and challenges facing meeting planners today. If you are a hotel owner, manager, or sales leader, …

The Rise of the New Meeting Planner

It’s a new world. From business to our personal lives, it seems everything has been upended. But with great upheaval comes great change, which means evolving strategies to capture direct group business. With this change comes new target …

Breaking Down the Hottest Meeting and Event Trends in 2023

In 2023, we’re no longer wondering if meetings are back–or when they’re coming back. Still, there are undeniable changes impacting hotel sales teams in challenging ways. To learn how sales teams can spice up their solicitation efforts with event …

Top 5 Ways to Win Over Meeting Planners and Increase Hotel Lead Generation in 2023

It’s no secret that meeting planners vet various destinations, properties, and incentives as they plan upcoming events. In a post-pandemic landscape, meeting space is in high demand. Still, meeting planners have new expectations from venues, and …

What Do Meeting Planners Really Think?

In conjunction with ConferenceDirect, Knowland released an annual survey that reveals key insights from meeting planners. The survey was designed to help industry professionals understand the current state of recovery from the meeting and event …

Learn What Meeting Planners Really Think – Read The 2020 Survey Developed Together with ConferenceDirect

76 percent of meeting planner respondents are now rebooking meetings, but cite that flexible low-risk hotel contracts are extremely important Employees get ideas and inspiration from each other. The inability to meet, collaborate and ideate as a …

Hope gives the hospitality industry a shot in the arm

The hospitality industry got a boost of optimism this week with the reports by Pfizer and BioNTech of a potential COVID-19 vaccine with a 90% success rate in patient trials. Although we all breathed a collective sigh of relief, results are …

Hotel Management: Understanding the Needs of Meeting Planners

As seen in Hotel Management, October 20, 2020 By Kristi White, Knowland While you have worked hard to take the necessary steps to reopen your property safely and within local and industry guidelines, it is crucial you communicate that hard work not …

How Hotels Can Attract and Respond to Meeting and Event Planners

Webcast Series: Bring it On, with Kristi White Gearing Up for The Road Ahead: How Savvy Meeting Planners are Preparing for Tomorrow with Deanne Vigil, Regional Vice President, HelmsBriscoe Highlights from our webcast on what meeting planners are …

The New Look of Meetings & Events Post COVID-19

If you’ve been following our recent webcast series, Managing Today’s Challenges While Preparing for Tomorrow, you’ve heard us talk about the importance of using this time to plan and prepare for the safe return of guests and groups to your hotel. For …