Meetings and Events

How Small Hotels Can Capture Overflow From Big Events

Small hotels must constantly find innovative ways to increase their occupancy rates in the competitive hospitality industry. One approach is to capitalize on local events that attract additional guests, such as conventions, major company gatherings, …

The Power of Sports Tourism Events for Hotels

The rise of sports tourism has ushered in a new era for the hospitality industry, offering hotels a lucrative opportunity to diversify their bookings and cater to a vibrant segment of travelers. Sports tourism in the United States generated $9.7 …

Exploring MICE Growth in the Middle East [Q2 2024: Regional Update]

The Middle East’s MICE (Meetings, Incentives, Conferences, and Exhibitions) industry is witnessing transformative growth, driven by a blend of innovation, strategic investments, and a unique melding of business with leisure travel. As the …

How CVBs Can Drive Bookings Amid Convention Center Renovations

Navigating convention center renovations, while a significant challenge, is a testament to the resilience of CVBs and convention centers. The potential rewards are considerable, and by embracing transparency and effectively communicating upgrade …

Best Practices for Ski Resorts During Shoulder Season

Ski resorts are likely familiar with the ebb and flow of business throughout the year. The bustling peak season fills your rooms and restaurants, but crowds disperse during shoulder season. However, that doesn’t mean that all business has to …

Third-Party Meeting Planners: A Win-Win Collaboration for Hotels

Third-party meeting planners are some of the most organized people you’ll meet. They manage many details about not just one group event but, typically, several at once. They’re busy, to say the least, and they make decisions on a timeline. If your …

How Small Hotels Can Increase Group Business Revenue

Small hotel properties offer exceptional benefits for group events. However, they also present some unique challenges. Explore how boutique hotels can leverage current trends to generate more sales leads from event planners in the US. Five Key Ways …

How to Attract Meetings and Events to Your Golf Resort

Even for non-golfers, there’s so much to enjoy about spending time at a golf resort. From meticulously maintained landscaping to access to some of the best spas, restaurants, and amenities, there’s a reason why golf resorts remain a top choice for …

Insider’s Guide to the 5 Hottest Event Trends of 2024

We’ve come a long way in the past few years with a reboot of live events. Meeting planners are hopeful for more meetings in 2024, with smaller groups of 200 or fewer attendees being the current trend. A new survey by Knowland and ConferenceDirect …

5 Essential Tips When Selling to Meeting Planners

Do you find yourself having the same stale conversations when selling to meeting planners? Do you struggle to secure hotel group sales and leave conversations with planners feeling defeated or confused? If so, consider a new approach when selling to …

How to Attract Groups to Your Convention Center

Convention centers are a vital part of the tourism industry, bringing in large groups of people for conferences, trade shows, and other events. However, with the rise of online booking platforms and competition from other venues, attracting group …

Meeting Planners: What to Expect for 2024

Meeting and Event Planners Knowland released our annual Meeting Planner Survey in conjunction with ConferenceDirect. The report revealed key insights and challenges facing meeting planners today. If you are a hotel owner, manager, or sales leader, …