Sales strategies

Holiday Parties and Corporate Kick-Off Events: Fill Need Periods and Build Crossover Business

The season of holiday parties and corporate kick-off events is fast approaching. And the demand for booking venues and organizing parties is on the rise. However, the pandemic aftermath and other challenges have changed the landscape for holiday …

Attribute-Based Pricing: Hotels Navigate Service Unbundling Trends

A significant transformation is underway in the hospitality industry, with the trend towards unbundling services gaining momentum. In essence, unbundling refers to offering services and amenities separately rather than as part of an all-inclusive …

How Small Hotels Can Capture Overflow From Big Events

Small hotels must constantly find innovative ways to increase their occupancy rates in the competitive hospitality industry. One approach is to capitalize on local events that attract additional guests, such as conventions, major company gatherings, …

A Revenue Leader’s Guide to Hotel Budgeting and Forecasting [2025]

The hospitality industry faces an uncertain road to 2025. While recovery from the pandemic is underway, leisure travel trends remain unpredictable — especially for the lower end of the market. Hotels can improve their probability of success if …

How CVBs Can Drive Bookings Amid Convention Center Renovations

Navigating convention center renovations, while a significant challenge, is a testament to the resilience of CVBs and convention centers. The potential rewards are considerable, and by embracing transparency and effectively communicating upgrade …

How to Guide Your Hotel Sales Strategy with Market Trend Data

Your hotel sales strategy is an evolving plan that requires you to stay on top of what’s going on in your market and other markets that are considered alternatives. Are you booking at or above the pace of your competitors? What types of meetings are …

How Small Hotels Can Increase Group Business Revenue

Small hotel properties offer exceptional benefits for group events. However, they also present some unique challenges. Explore how boutique hotels can leverage current trends to generate more sales leads from event planners in the US. Five Key Ways …

How to Attract Meetings and Events to Your Golf Resort

Even for non-golfers, there’s so much to enjoy about spending time at a golf resort. From meticulously maintained landscaping to access to some of the best spas, restaurants, and amenities, there’s a reason why golf resorts remain a top choice for …

Insider’s Guide to the 5 Hottest Event Trends of 2024

We’ve come a long way in the past few years with a reboot of live events. Meeting planners are hopeful for more meetings in 2024, with smaller groups of 200 or fewer attendees being the current trend. A new survey by Knowland and ConferenceDirect …

How to Attract Groups to Your Convention Center

Convention centers are a vital part of the tourism industry, bringing in large groups of people for conferences, trade shows, and other events. However, with the rise of online booking platforms and competition from other venues, attracting group …

Mastering Hotel Group Sales: Strategies to Win the Game

Meeting your hotel’s sales goals is about so much more than individual sales quotas and collecting bonuses. Whether you are a hotel sales manager or operator, booking well-suited groups requires both inbound RFP responses and proactive selling. …

Hidden Gems: Off-the-Beaten-Path Travel Destinations for Meetings and Events

In the competitive meetings and events industry, attracting group business can be challenging for off-the-beaten-path travel destinations. However, with the right strategies and approach, these unique destinations can stand out and entice meeting …